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Inspiring and Motivating Blood Donors Through Innovative Brand Partnerships

When
08/20/2025
5:30 PM

Inspiring and Motivating Blood Donors Through Innovative Brand Partnerships

From viral Snoopy t-shirts to Metallica themed sweepstakes and blood drives, learn how the Red Cross is creating a value proposition for blood donors through exclusive merch

Wednesday, August 20

5:30 p.m. Eastern Time

Darren Irby,
National Executive Director of Biomed Marketing for the American Red Cross, will share:
- Why and how these brand partnerships are now a strategy for Biomed

- How the Red Cross is using these partnerships for unique storytelling and as a differentiation in a growing, competitive blood donation business
- Upcoming exclusive partnerships

Registration URL:

https://us02web.zoom.us/meeting/register/onuEm_BmRAKOJjwsUrx1rg#/registration

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